Scripts and AI ads · Malakai Loving

BOFScript 01 · Expert · yes/no format · 2:05, with 60s and 35s cutsPhysician and fitness creator

All-in-one drinks, yes or no?

His own yes/no series, with the green and red buttons, run on a lineup of four unbranded drinks: green, purple, red and blue. His partner sets each glass down.

Persona: Comparison shoppers choosing between all-in-one drinks, product aware
In one breath: Put four drinks in front of a doctor who only answers yes or no, and let the one plain Yes do the selling.
Reference: His own yes/no series. The reel this borrows its buttons from reached 1.9M views on his account.
CTA: Try it for 30 days, cancel anytime. Why now: if you already buy two of the other drinks, you pay twice for every month you wait.

Why it works

It's his format, so it reads as his content, not an ad read.
Each rival gets a fair Yes (what it's good at) before the No that matters, so the one plain Yes lands.
Some answers get a reason and some are just the button. That keeps the pace up for two minutes.
The honest Nos ("Does it reverse aging? No. Nothing does.") buy the trust the Yeses spend.

Hooks · same body

All-in-one drinks, yes or no?
She keeps bringing me drinks. Only one of them gets a yes.
The green drink, yes or no? For your gut, yes. For aging? No.
The new formula against the other all-in-ones, yes or no?
Hey babe, which of these drinks is actually worth it?

B-roll stills · concept frames

B-roll still: his palm slams yes — B1 · HookHis palm slams YESCovers "He slams YES before she lets go"

B-roll still: three glasses slide away — B2 · CloseThree glasses slide awayCovers "So I can take these back?"

Read the full script

Time	Say	On screen	Shot
0:00	Partner: All-in-one drinks, yes or no? Okay. The buttons are back.	Title card · paid partnership label	Counter with only the buttons. She sets the green glass down on "drinks".
0:04	Are most supplements a waste of money? A lot of them? Yes.		Slams YES. No why.
0:06	The green drink. Is that enough for healthy aging? No. It's for your gut. Probiotics and greens, you need those. But it's incomplete.	the green one	Red button.
0:16	Is the purple drink worth it on its own? No. It's a strong NAD+ drink, but that's about it. You'd still be buying everything else.	the purple one	Purple glass next to the green. Red button.
0:27	Is the red one a complete longevity drink? No. But it's a good start.	the red one	His hand hovers, then red.
0:38	And the blue one? Is it actually an all-in-one? Yes. Your gut: ten billion probiotics. NAD: 500 of NMN. Everything those three were missing, in one drink.	the drink	She hands him the blue glass. He slams YES before she lets go.
0:47	But didn't they just change the formula? Yeah. For the better. A full clinical gram of calcium AKG. Magnesium is bisglycinate now. That's the form I look for.	CaAKG 1,000mg · magnesium bisglycinate	Taps the pouch.
1:06	Are all 88 ingredients clinically dosed? No. Forty-plus are clinically dosed. All 88 are science-backed. I'd rather you hear it straight.	40+ clinically dosed	Red button, hard. Hold a beat on his face.
1:13	Does it reverse aging? No. Nothing does.
1:18	Will you feel it like caffeine? No. There's no caffeine in it.	caffeine-free
1:21	Does it build muscle? No. Lifting does that. Should you still lift? Yes, baby.		Both buttons, one after the other.
1:26	Is it third-party tested? Yes. NSF Certified for Sport. That's the standard I actually trust.	NSF Certified for Sport	Insert: the mark on the pouch.
1:33	Does it taste like grass? No. Blueberry and pineapple. Actually refreshing.		Glances at the green glass, sips the blue. She laughs off camera.
1:56	Ten out of ten? Yes. And if you're buying the green one and the purple one, you're paying twice. Try the blue one for thirty days. If it's not a yes for you, cancel anytime. Link's below.	10/10	Slams YES, holds the pouch up.
1:59	Partner: So I can take these back? Yes.		She slides the other three glasses out of frame. End card.

35s cut: title, purple No, blue Yes, "for the better", the honest No, 10/10.

TOFScript 02 · Expert · persona call-out · 1:45, with 45s and 30s cutsPhysician and fitness creator

If you're on a GLP-1, listen.

The full arc: see them, explain why, reframe, five things they control, then the product as the fifth thing and not the whole answer.

Persona: People on a GLP-1, eating half of what they used to and tired by 2pm
In one breath: Your plate got smaller, so here are five things you still control, and the product is only the fifth.
Reference: His own GLP-1 take (697K views), rebuilt as a full see-them, why, reframe, list arc.
CTA: Start on a low-appetite day, 30 days, cancel anytime. Why now: the gaps build every day you eat less.

Why it works

Naming the persona in the first second does the targeting before the algorithm has to.
The five things are his real advice. The product earns its place at number five.
It uses the brand's approved wording for this audience ("can leave you short on nutrients", "supports filling those gaps") and nothing past it.
It ends by sending people back to their doctor, which is the trust line this audience needs.

Hooks · same body

If you're on a GLP-1 and you're eating half of what you used to, listen.
GLP-1s, yes or no? Yes. But nobody talks about what you stop eating.
Here's what I tell my patients on a GLP-1.
The food noise is gone. So why are you so tired by two o'clock?

B-roll stills · concept frames

B-roll still: full plate next to half — B1 · See themFull plate next to halfCovers "eating half of what you used to"

B-roll still: dumbbell row at home — B2 · Thing twoDumbbell row at homeCovers "lift two or three times a week"

Read the full script

Time	Say	On screen	Shot
0:00	If you're on a GLP-1 and you're eating half of what you used to, listen.	ON A GLP-1?	Leans in.
0:04	The food noise is gone. The scale is moving. But you're dragging by two o'clock, and some days a protein bar is all you can face.
0:13	Here's why. When you eat less, you get less of everything: protein, fiber, vitamins, minerals. GLP-1s can leave you short on nutrients because you're eating less.
0:24	That isn't the plan failing. Your plate got smaller, and you still control what goes on it. Here are five things I'd do.	5 THINGS YOU CONTROL
0:31	One: protein first, every meal. Two: lift two or three times a week. The muscle you keep is the muscle you train. Three: water and fiber every day. Four: don't skip meals just because you're not hungry. Small and often.	1 · 2 · 3 · 4	Number card per point.
0:52	Five: fill the gaps you can't eat your way to. On the days when food sounds awful, number five matters most.	5 · Fill the gaps
1:00	That's where I use the drink. Forty-plus clinically dosed ingredients in one glass. It supports filling those gaps, and it's light on the days you can barely eat.	supports filling nutrient gaps	Pours, drinks. No drug imagery.
1:28	If today is one of the days food sounds awful, that's the day to start number five. Try it for thirty days, cancel anytime. Link's below. And keep working your plan with your doctor.

30s cut: the call-out, the why, the product beat, the close.

Read the full B-roll request

Deliver: 9:16, 4K, 30fps, natural window light. Two takes of every shot, 5 seconds of handles either side.
Keep out: Any drug, pen or needle imagery. Gym logos. Scales with a number showing.

Shot	What we see	Framing and move	Covers
B1 · 4s	A full dinner plate next to a half-size plate, same meal.	Top-down, locked off. Slide the big plate out of frame.	"eating half of what you used to"
B2 · 3s	A protein bar on the counter, one bite taken, wrapper half open.	Tight, shallow focus, slow push in.	"a protein bar is all you can face"
B3 · 4s	Kitchen clock reading 2:05, then him rubbing his eyes at the laptop.	Two cuts: clock insert, then a medium side angle.	"dragging by two o'clock"
B4 · 3s	Chicken and eggs plated first, everything else pushed to the side.	Top-down, hand places the protein.	"protein first"
B5 · 4s	A dumbbell row at home, controlled reps.	Low angle, handheld, natural sound.	"lift two or three times a week"
B6 · 3s	Water poured into a big glass, a bowl of berries and oats beside it.	Side angle, pour in one take.	"water and fiber"
B7 · 5s	He tears a sachet, pours, shakes and drinks. One take, no hero shot.	Medium, eye level, keep the label turned away.	The product beat

MOFScript 03 · Expert · show-and-tell · 1:05Physician and fitness creator

Patients ask me for one supplement. This is my answer now.

A reskin of the longest-running doctor ad in our category research: a doctor holds the product and explains, line by line, why he trusts it. The simplest shoot in the set.

Persona: The "just tell me the one thing" buyer who is tired of supplement lists
In one breath: A doctor holds the product up and reads you, line by line, why it replaced his list.
Reference: A doctor show-and-tell ad that ran 230 days in the category, the longest runner in our research.
CTA: One drink instead of a list, 30 days, cancel anytime. Why now: every week on the list is another week of not following it.

Why it works

The format has already proven it can run for months without fatiguing.
"For years my answer was a list. Nobody follows a list." turns a product into a fix for his own problem.
"It's not a replacement for lifting, sleep or your labs" is a trust move that matches his honest Nos.

Hooks · same body

Patients ask me for one supplement. This is my answer now.
The question I get every week is: what's the one supplement?

B-roll stills · concept frames

B-roll still: he listens to a patient — B1 · CredibilityHe listens to a patientCovers "the question I get every week"

B-roll still: fingertip down the panel — B2 · ProofFingertip down the panelCovers the line-by-line ingredient read

Read the full script

Time	Say	On screen	Shot
0:00	Hook.	Paid partnership	Pouch held to lens from frame one.
0:05	I'm a physician in physical medicine and longevity. My job is helping people stay strong and sharp as they age, and catch problems early.	Name, MD
0:13	And the question I get every week is: what's the one supplement? For years my answer was a list. Nobody follows a list.
0:21	So I went through this formula line by line. A full clinical gram of calcium AKG. NMN at 500. Taurine at twelve hundred. Magnesium as bisglycinate. CoQ10 as ubiquinol. Ten billion probiotics.	Ingredient strip, one line per name	Macro on the panel.
0:39	It's not a replacement for lifting, sleep or your labs. I want to make that clear. It works alongside them.
0:46	Forty-plus clinically dosed, all 88 science-backed, and NSF Certified for Sport, so it's tested by someone who isn't selling it. So stop buying the list. Try it for thirty days, and if it isn't for you, cancel anytime. Link's below.	NSF Certified for Sport

TOFScript 04 · Expert · faux podcast, rapid fire · 1:10, with a 35s cutSleep scientist

Sleep habits, rated.

A podcast corner, an off-camera producer reading habits, and a big score card after every answer. Ten habits, opening on the weirdest one in the feed, with the product as one of them and the final 10.

Persona: Everyday people who know they should sleep better but don't know where to start
In one breath: A sleep scientist scores ten habits, starting with mouth tape, out of ten, and the drink is the last ten.
Reference: A "doctor rates the remedies" ad (live 131 days, 2:31), plus her own sleep-habits rating reel (225K views).
CTA: Two habits tonight, the glass tomorrow morning, 30 days, cancel anytime. Why now: it hands the viewer a first step they can take before bed.

Why it works

The thumbstop is the strangest trend in the feed: a taped mouth stops the scroll before she says a word.
Low scores first build trust. The ten at the end pays it off.
The list mixes the basics with trends people already search for (sleep sounds, dimming the lights), so it travels as content.
The product shows up once in the middle as a habit, and once at the end as the verdict. Never as a pitch.
Hook 4 is an open loop: she promises to rate the drink, then makes you wait for it.

Hooks · same body

(Cold open on a sleeper with tape over her mouth) "Mouth tape? Three out of ten. Okay. Let me rate the rest of what you do in bed."
(Producer: "Weekend lie-in. Out of ten?") "Four. Sorry."
I'm rating the sleep trends all over your feed.
(Producer: "Your new morning drink. Out of ten?") "Oh, I'll rate it. But let me rate your sleep habits first."

B-roll stills · concept frames

B-roll still: overhead off, one lamp on — B1 · Nine/10Overhead off, one lamp onCovers "Lights down before bed?"

B-roll still: phone face down — B2 · Two/10Phone face downCovers "Phone in bed?"

Read the full script

Producer asks	She answers	On screen	Shot
Weekend lie-in?	Four. Your body loves a schedule more than it loves a lie-in.	4/10	Quick cut.
Morning light?	Ten. It's free and it works. Ten minutes outside when you wake up.	10/10
Phone in bed?	Two. (beat) You knew that one.	2/10	Let the laugh play.
Coffee after 2pm?	Three. I know. Caffeine hangs around a lot longer than people think. Have your last one by lunch.	3/10	A wince on "I know".
Sleep sounds?	Six. If your street's loud or your partner snores, it helps by covering the noise. It's not doing anything magic to your brain, though.	6/10
Lights down before bed?	Nine. Bright light at night tells your body it's still daytime. Dim the lamps an hour before bed.	9/10	Insert: overhead light off, one warm lamp on.
Magnesium?	Eight. It supports deeper sleep, and bisglycinate is the form I look for. It's already in my morning glass, the drink, so that one's handled.	8/10	Cut to kitchen, one sip.
Same wake time every day?	Ten. That's the whole game. There's just no question about that.	10/10
And your morning drink?	I'm a sleep person, but I love that I can get just about everything in one daily routine. Ten.	10/10	Holds up the glass, sips, back to set. Hold on her.
So where do I start?	Tonight: lights down an hour before bed, phone out of the bedroom. Tomorrow morning: the glass. Try it for thirty days, cancel anytime. Link's below.	tonight · tomorrow	Straight to lens.

35s cut: lie-in, morning light, phone in bed, lights down, magnesium, the verdict.

MOFScript 05 · Expert · faux podcast with label inserts · 0:50Sleep scientist

A sleep scientist reads the new label.

A reformulation launch, told without a launch. The producer slides a sachet across the desk, and she reads the back like she reads every label. The editor circles each ingredient as she names it.

Persona: Label readers: the evidence-first buyer who reads the back, not the front
In one breath: A reformulation launch told as an expert reading the label, not a brand announcing news.
Reference: A competitor's "new formula is here" launch ad (80 days), flipped so the expert reacts instead of the brand, and an expert podcast Q&A ad (109 days).
CTA: Run the same three checks on your own tub tonight. If it fails one, switch, 30 days, cancel anytime. Why now: the proof is the label already in their kitchen.

Why it works

The news comes from her, not the brand. No "NEW!" sticker, no launch graphic.
Three checks is a list promise, and each check is a reason to believe.
Every claim line is marked word for word, so the expert keeps her own voice everywhere else.
It is built for label readers, a persona the media buyer can target directly.

Hooks · same body

(Producer: "They changed the formula. Read it like a scientist.") "Okay. Let's see if they did it right."
When a supplement gets reformulated, I don't read the front. I read the back.
(Producer: "Is the new one actually better, or is it marketing?") "Fair question. Give me the label."
Three things I look for on any label. Let's see how this one does.

B-roll stills · concept frames

B-roll still: the sachet slides across — B1 · HookThe sachet slides acrossCovers "Read it like a scientist"

B-roll still: powder into water, turning blue — B2 · VerdictPowder into water, turning blueCovers "what's in my glass every morning"

Read the full script

Beat	Say	On screen	Shot
Who	I'm a performance scientist. Sleep and recovery. I read labels for a living, basically.	Name, PhD	Podcast set, sachet in hand.
Check 1 · testing	First, is it tested? NSF Certified for Sport, third-party tested for 290+ banned substances. Good. That's non-negotiable for my athletes.	✓ NSF Certified for Sport	Macro on the mark.
Check 2 · forms	Second, the forms. Magnesium as bisglycinate, that's the one I look for. Glycine's in there too. As a sleep person, I'm happy.	✓ magnesium bisglycinate · ✓ glycine	Macro on the panel, circle each.
Check 3 · doses	Third, real doses. A full clinical gram of CaAKG. 40+ clinically dosed, all 88 science-backed.	✓ CaAKG 1,000mg	Macro, then back to her.
Verdict	So yes. This is the drink, and it's what's in my glass every morning. It replaces 20+ supplements. One drink. Done.		Kitchen. Pour, shake, drink, one take.
Close	But the label only matters if the basics are there. Same wake time. Morning light. Now flip your own tub over and run the same three checks. If it fails one, the link's below: thirty days, cancel anytime.	3 checks · your label	Back to set, half-smile. She turns an imaginary tub over.

Read the full B-roll request

Deliver: 9:16 and 4:5 safe, 4K, warm practical light only. Macro lens for the label, focus pulled by hand.
Keep out: Wearables and their logos. Any screen with an app name readable. Front-of-pack hero shots.

Shot	What we see	Framing and move	Covers
B1 · 3s	The producer's hand slides a sachet across the desk to her.	Desk level, locked off, sachet enters frame left.	Hook 1, "read it like a scientist"
B2 · 3s	The certification mark on the back of the pack.	Macro, rack focus from her thumb to the mark.	Check 1, testing
B3 · 4s	Her finger tracing down the ingredient panel to magnesium, then glycine.	Macro, slow tilt down. Leave room for the editor's circle.	Check 2, forms
B4 · 3s	An overhead light switching off, one warm lamp left on.	Wide on the room, then the switch insert.	"Lights down before bed? Nine."
B5 · 3s	A phone placed face down on the nightstand, a noise app glowing under it.	Tight, top-down.	"Sleep sounds? Six."
B6 · 4s	Morning: curtains opened, she steps out onto a balcony into low sun.	Behind her, handheld, real sunrise only.	"Morning light? Ten."

TOFScript 06 · UGC skit · 0:33Spec · mock brand

My dog thinks bath time is a crime scene.

Spec piece. Sudsy Pup is an invented brand: a peanut-butter lick pad that suctions to the tub, so the dog is busy while you wash. A dog owner films on her phone in her own bathroom. Her golden-doodle, Biscuit, is the main character.

Persona: Dog owners who dread bath day and have tried every grooming hack
In one breath: A dramatic dog, a soaked hoodie, and a lick pad as the plot twist.
Reference: Pet-fail UGC skits, where the animal is the hook and the product arrives as the punchline.
CTA: Half off the first pad with code BISCUIT, ships in two days (mock offer). Why now: bath day is a date on the calendar.

Why it works

The dog is the hook. Pet-fail content earns watch time before any product shows up.
The product is the plot twist. It enters at second 13 as the answer to a joke ("like what, a podcast?").
The proof is visual: a calm dog and a dry hoodie. No claim beyond what's on camera.
Five hooks test five ways in: identity, price, spectacle, result first and pure comedy.

Hooks · same body

my dog thinks bath time is a crime scene
this is what "just a quick bath" looks like in my house
the groomer quoted me $90, so I tried this instead
if your dog does the noodle legs at the bathroom door, watch this
he used to scream. now he does this

B-roll stills · concept frames

B-roll still: biscuit refuses the hallway — B1 · HookBiscuit refuses the hallwayCovers "crime scene"

B-roll still: the dry sleeve — B2 · PayoffThe dry sleeveCovers "Dry hoodie. I'm emotional."

Read the full script

Time	Say (her words)	Shot
0:00	Hook.	Per the hook. Handheld, real bathroom, no ring light.
0:03	Every bath. The noodle legs, the screaming, me in a soaked hoodie questioning my life.	Camera-roll cuts: Biscuit escaping, a wet floor, her wet sleeve.
0:08	My sister said, "Just give him something to do." Like what, a podcast?	To camera, deadpan. One-beat pause for the joke.
0:13	So I put peanut butter on this, stuck it to the tub, and...	Close-up: spread, slap the pad on the tile. Suction "thwck".
0:18	...silence. Look at him. He forgot he's in a bath.	Biscuit licking, eyes half shut, tail going. She lathers behind his ears.
0:25	Ten-minute bath. Dry hoodie. I'm emotional.	Holds up her dry sleeve, then a towel-wrapped Biscuit.
0:30	It's called Sudsy Pup. First pad's half off with code BISCUIT, and it ships in two days, so you're covered by bath day. Do not let your dog see this video.	The pad in frame, Biscuit sniffing the phone.

On-screen text, her voice, lowercase: bath day in my house → he does the noodle legs → my sister's idea → wait. → he FORGOT he's in a bath → dry hoodie era

What I'd test next: the groomer-price hook against the comedy hook, to learn whether this buyer moves on savings or relief. Then a "lick pad recipe" follow-up from the same creator as an organic series.

Read the full B-roll request

Deliver: Her phone, vertical, whatever the bathroom light is. Messy is the brief. Send everything, including the takes that "didn't work".
Keep out: Ring lights, tripods, anything that looks produced. Other pet brands in frame.

Shot	What we see	Framing and move	Covers
B1 · 2s	Biscuit flat on the hallway floor at the bathroom door, refusing to move.	Her POV, phone low to the floor.	Hook 1, "crime scene"
B2 · 2s	A water splash hitting the lens.	Phone held over the tub. One take is enough.	Hook 2
B3 · 2s	Noodle legs: she lifts him and he goes limp.	Mirror shot or a second person filming.	Hook 4, "every bath"
B4 · 3s	The pad slapped on the tile, peanut butter spread with a spoon.	Tight, so the "thwck" is on the mic.	The plot twist
B5 · 4s	Biscuit licking, eyes half shut, tail going, suds on his head.	Over her shoulder, steady for once.	"He forgot he's in a bath"
B6 · 2s	Her dry sleeve held up to camera.	Selfie angle, deadpan.	"Dry hoodie era"

BOFScript 07 · App retargeting · 0:30Spec · mock brand

You started the trial. You stopped at the bank screen.

Spec piece. Penny Jar is an invented budgeting app. This is a bottom-of-funnel ad for people who started the free trial and never connected an account, told by a real user over her own screen recording.

Persona: Trial starters who stalled at the connect-your-bank step, retargeted while the trial is still running
In one breath: Show people the exact screen they quit on, answer the fear that stopped them, then show the 60 seconds after it.
Reference: Screen-recorded walkthroughs of the step where users drop off, narrated by a user rather than the brand.
CTA: Connect one account this week and the trial gets 14 extra days (mock offer). Why now: the viewer's trial clock is already running.

Why it works

It speaks to where they stopped, not to the app in general.
The fear (an app reading my bank) is answered with two concrete facts, not a promise.
The payoff screen arrives by second 14, before the viewer has time to remember why they quit.
The offer is tied to the action they skipped, so the CTA and the objection are the same thing.

Hooks · same body

You started the trial and quit at the bank screen. Same. Here's what's on the other side.
Three reasons people don't connect their bank. All three, answered in 30 seconds.
I almost cancelled on day two. Glad I didn't.
This is what my money looked like before I pressed connect.

B-roll stills · concept frames

B-roll still: thumb over the connect screen — B1 · HookThumb over the connect screenCovers "I stopped here too"

B-roll still: coffee, receipts, a weekly check — B2 · HabitCoffee, receipts, a weekly checkCovers "once a week with my coffee"

Read the full script

Time	Say	On screen	Shot
0:00	Hook.	you were here ↓	Screen recording, her thumb hovering over the connect screen.
0:03	I stopped here too. I did not want an app reading my bank.	is it safe?	Selfie, on the couch, honest face.
0:07	So here's what it actually does. It's read-only: it can see, it can't move a cent. And you can disconnect in two taps.	read-only · disconnect in 2 taps	Screen recording of the settings page.
0:14	Then it found three subscriptions I forgot I was paying for.	3 forgotten subscriptions	Screen recording, names blurred.
0:21	Now I check it once a week with my coffee. That's the whole habit.		Kitchen table, coffee, phone face up.
0:25	If you're still in your trial, connect one account this week and they'll add fourteen days. Tap below before your trial runs out.	+14 days if you connect this week	End card over her thumb tapping connect.

BOFScript 08 · Founder reads reviews · 0:40Spec · mock brand

Our three worst reviews, answered.

Spec piece. Haven Linen is an invented bedding brand. This is a reviews-led ad for warm visitors who have read the reviews and left the sheets in their cart. The founder reads the worst ones out loud.

Persona: Warm visitors who viewed the sheets, read the reviews, and abandoned the cart at the price
In one breath: The founder reads the three most common complaints out loud, agrees with what's true, and hands the decision to a no-risk trial.
Reference: Founder-reads-the-bad-reviews ads, where honesty about the product's flaws does the persuading.
CTA: 100 nights to sleep on them, free returns even after washing (mock offer). Why now: the cart is still saved, and the trial removes the risk that is actually stopping them.

Why it works

People in the cart already know the objections. Saying them first earns the right to answer.
Two of the three answers agree with the reviewer. That makes the third answer believable.
Every answer is a demonstration on camera, not a claim.
It ends on the risk reversal, which is the only thing a warm audience is still waiting for.

Hooks · same body

These are our three worst reviews. Let's read them.
"Scratchy for the price?" Fair. Here's what happened next.
If our sheets have been in your cart for a week, this is for you.
I make these sheets. Here's what people hate about them.

B-roll stills · concept frames

B-roll still: linen after three washes — B1 · Review oneLinen after three washesCovers "Three washes in, it's this"

B-roll still: rumpled and happy — B2 · Review twoRumpled and happyCovers "That's linen"

Read the full script

Time	Say	On screen	Shot
0:00	Hook.	★☆☆☆☆	Founder sitting on a made bed, phone in hand.
0:04	One: "Scratchy out of the bag." True. Linen starts crisp. Three washes in, it's this.	wash 1 → wash 3	Macro of the fabric, then her hand running across it.
0:13	Two: "Wrinkly." Also true. That's linen. If you want ironed hotel sheets, we're not your sheets.		The rumpled bed in morning light.
0:21	Three: "Expensive." They're two-forty for the set. They're also the set still on my bed after six years.		Back to her, a half-smile.
0:30	So sleep on them for a hundred nights. If you hate them, send them back, washed, and we pay the shipping. Your cart's still saved.	100 nights · free returns	She pulls back the duvet. End card.

TOFScript 09 · UGC taste test · 0:30Spec · mock brand

I blindfolded my whole family at the barbecue.

Spec piece. Ember & Oak is an invented smoked hot sauce. A creator runs a blind taste test at her dad's backyard barbecue: three unmarked sauces, one of them hers.

Persona: Hot sauce fans who think they've tried everything, reached cold on Reels and TikTok
In one breath: Blindfold the barbecue, pour three sauces, and let the loudest uncle pick the winner.
Reference: Backyard blind taste-test UGC, where the family's reactions are the content and the brand is the reveal.
CTA: First order ships free this week, with a three-heat sampler (mock offer). Why now: it's barbecue season, and the viewer just watched someone's face turn red.

Why it works

Faces reacting to heat are a thumbstop on their own.
The blind test makes the win feel earned, not paid for.
The brand name is held until the reveal, so the whole ad is an open loop.
"Bring milk" gives the CTA a joke, which makes it shareable.

Hooks · same body

I blindfolded my whole family at the barbecue.
My uncle says no hot sauce is too hot. Let's find out.
Three sauces, and one of them is mine. My dad doesn't know which.
Watch my brother-in-law's face at second eighteen.

B-roll stills · concept frames

B-roll still: the pour — B1 · RevealThe pourCovers "Smoked chili, no vinegar burn"

B-roll still: fanning, reaching for milk — B2 · Number threeFanning, reaching for milkCovers "Okay. OKAY. That one."

Read the full script

Time	Say	Shot
0:00	Hook.	Picnic table, everyone in bandanas over their eyes.
0:04	Three sauces. One's from the grocery store, one's the fancy one, and one is the one I make.	Three plain bottles, numbered with tape.
0:09	Uncle, number one: "That's ketchup."	Table laughs. Quick cut.
0:13	Mum, number two: "Ooh. That's nice."	Close on her nodding.
0:17	Brother-in-law, number three. (silence) "Okay. OKAY. That one."	His face goes red, he reaches for the milk.
0:23	Number three is Ember & Oak. Smoked chili, no vinegar burn.	The pour over grilled wings.
0:27	First order ships free this week, and the sampler has all three heats. Link's below. Bring milk.	End card over the laughing table.

Time	Shot direction	Voice-over	On screen
0:00	Medium shot, slight handheld shake, as if the wife is filming on her phone. Backyard deck at sunrise, hills behind. The glass man (see-through body, white skeleton and natural-coloured organs, clear glass dome head with a friendly skull face, open flannel shirt and jeans) lifts a glass of blue drink to his nose and sniffs, deeply suspicious.	This is what happens when my husband drinks it for thirty days.	30 DAYS
0:03	"DAY 1" stamp slams in. He holds the glass up to the sun like it might bite him. Macro insert: blue flakes blooming into blue clouds. Back on him: he sips, the blue runs down his glass throat into his stomach, which lights up. His bony eyebrows shoot up, he looks around, then sneaks a second sip.	Day one. He sniffs it like it's going to bite him. "Blue? That's lolly water." Then he tries it. Blueberry. Pineapple. Not a hint of pond scum. And he goes back for a second sip. Traitor.	TASTES LIKE: BLUEBERRY · PINEAPPLE · ZERO POND SCUM
0:12	Dinner table, the wife seen only from behind. He clears the plate, sits back, pats his belly; the belt stays on its notch. Close on his glass torso: the meal is ringed by blue specks and breaks down calmly, no bubbles. Cut: the couch where he used to lie groaning is empty.	Day four. Dinner used to hit him like a sandbag. Now he finishes the plate, and the belt stays exactly where it is. No groaning on the couch. Enzymes and ginger doing the heavy lifting.	SANDBAG → SORTED
0:22	Hallway outside the bathroom, morning, her phone stopwatch in the corner of frame. The door opens almost straight away and he strides out, coffee mug in hand, thumbs up. Quick insert inside his glass belly: fibre strands feeding a busy, colourful crowd of seed-shaped probiotics.	Day seven. Morning routine: in, out, done. No more reading the entire back of the shampoo bottle. The fibre's feeding the good bacteria, and things are moving like clockwork.	IN. OUT. DONE.
0:30	Primary-school classroom, wall clock at 2:00; he's the teacher, at the whiteboard. Close on his glass head: grey fog swirls inside the skull, then a thin blue glow climbs his spine and the fog clears from the centre outward. He spins round and fires an answer back at a kid with a grin.	Day ten. Two p.m. used to be his ghost hour, staring at the whiteboard like it owed him money. Now he's the one keeping up with twenty-eight eight-year-olds.	2PM: STILL SHARP
0:40	The garage, a metal shelf of tools and supplements. He drops nine bottles one by one into a box marked "GARAGE SALE"; a counter ticks up with each one. The pouch is left alone on the shelf. He dusts his hands off.	Day twenty-one. He hauls nine bottles off the garage shelf. "Don't need those." Years of "just in case", gone in one box.	9 BOTTLES. 1 SCOOP.
0:48	Backyard touch rugby with the two kids. He runs rings round them, scores, then does a silly skeleton victory dance, bones jiggling. Quick insert: his thumb tapping "Reorder" on his phone.	Day thirty. He's running rings round the kids. Then he asks me, him, to reorder before we run out. Who is this man?	WHO IS THIS MAN?
0:54	Product shot: pouch on the deck table beside an empty glass with a blue ring at the bottom, morning sun. End card with the offer.	One scoop, every morning. Go on. Try it on your husband.	Dramatisation. Results vary.

Time	Shot direction	Voice-over	On screen
0:00	Hyperreal side profile, evening kitchen: a woman in her mid-40s, grey t-shirt and jeans, round bloated lower belly, one hand pressing on it, face half in frame. Fast push straight into the belly; the t-shirt and skin dissolve and we fly into the glossy pink inside of the gut.	This is what's happening inside a bloated belly.	BLOATED
0:04	Inside the stomach: folded pink walls, chewed food drifting down. Small amber enzyme sparks chip at the food, but slowly; two or three big chunks slide out of the bottom exit unbroken.	It starts in the stomach. When food isn't broken down properly, big pieces move on half done.	half-digested food
0:14	The colon: a wide dark-red tunnel. One kind of bacteria (dull purple rods) crowds out the others and swarms the leftover chunks. Gas bubbles form, grow and merge, pushing the walls outward.	Further down, your gut bacteria feed on the leftovers. When the wrong ones outnumber the rest, they make more gas.	too much gas
0:26	Outside the gut, side view: the tube swells like a balloon. Inside the wall, a web of thin nerve fibres lights up amber, pulses racing toward the top of frame.	That gas stretches your gut wall. And that wall is full of nerves, so you feel it. Tight. Heavy. Uncomfortable.	tight · heavy · uncomfortable
0:36	The lining up close: rows of finger-like folds, dull and tired. Glowing gold nutrient particles drift past; only a few get drawn in.	And your gut lining is where the nutrients from your food get absorbed. When your gut is under stress all day, that lining works harder.	where nutrients get in
0:46	Black title frame, huge white "DAY 1". Cut back inside: a waterfall of blue pours in, carrying enzyme sparks, ginger flecks, seed-shaped probiotics, fibre strands and small white glutamine particles that settle on the lining.	Day one. Enzymes and ginger to help break food down. Ten probiotic strains and prebiotic fibre to feed the good bacteria. And glutamine, a key fuel for the cells that line your gut.	DAY 1
0:54	"DAY 7", then the colon again. New colours (green, yellow, pink) appear among the purple, and there are fewer, smaller bubbles. Still not perfect.	It's not overnight. Your gut changes a little every day.	DAY 7 · not overnight
1:02	"DAY 14", then the lining. New cells rise from the base of each fold like a slow conveyor, the newest glowing brighter as old ones at the tips fall away.	Your gut lining replaces itself every few days. Give it what it runs on, every day, and each new layer is built on better fuel.	DAY 14
1:12	"DAY 30", then the bookend: the same colon angle as 0:14, now calm and healthy pink with an even, colourful mix of bacteria and no big bubbles. The folds stand upright, drawing gold particles in.	Day thirty: less gas, a calmer gut, and a lining that's doing its job.	DAY 30
1:20	Zoom back out through the skin to the same woman, same kitchen, same profile. Her belly is relaxed, jeans buttoned, and she sips a glass of blue. End card with the offer.	Thirty days. One scoop a day.	Illustration. Results vary.

Time	Shot direction	Voice-over	On screen
0:00	Inside a work ute at 5am, dark blue light, the dashboard glowing on his face. Mick: 50, sun-weathered, grey stubble, hi-vis vest. Static shot, a little breath fog. He stares at the dash clock reading 5:02.	The way I look at it, in ten years there's two versions of me.
0:03	A split line slides down the middle. Left, cool flat grey light: Mick at 60 on the ute tailgate after one load of timber, breathing hard, hand on his knee. Right, warm gold light, same site, same framing: Mick at 60 carries the same timber up a ladder and calls out to a young apprentice.	One of them still runs his own crew.
0:10	Left: Mick at 60 in his car at a junior footy game, watching through a rainy windscreen. Right: Mick at 60 on the sideline, yelling encouragement. The ball rolls to him and he kicks it back cleanly.	One of them is still on the sideline, not in the car.
0:17	Back to 50, full frame. Four on/off toggles stack on screen as he does each one: LIFT (gym before dawn), WALK (with his wife), SLEEP (lights out by 10), and the drink (a scoop of blue on the ute bonnet) flicks on last.	I don't get to pick which one I get. But I get to pick what I do now. Lift. Walk. Sleep. And one scoop in the morning.	LIFT · WALK · SLEEP · ON
0:28	Close on the pouch on the ute bonnet at dawn, dew on the paint. The camera slides across the back panel to the certification mark.	Eighty-eight science-backed ingredients, NSF Certified for Sport. It's the easiest of the four.
0:36	The screen splits again. Right-side Mick at 60 looks to camera and grins; the left side fades to black. End card with the offer.	Two versions. I know which one I am working on.	Inspired by a real review. Dramatisation.

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